Social Media & Growth Marketing
Results-driven digital marketing executive who pairs AI-assisted content workflows with data-backed strategy organic growth and paid campaigns, working as one system.
Helping brands grow through strategy, creativity, and performance-driven marketing.
As a Social Media Strategist and Performance Marketer, I specialize in social media management, Meta advertising, content strategy, and eCommerce growth. Every campaign I create is backed by research, audience insights, and performance analysis, ensuring that every marketing decision contributes to long-term business objectives.
Throughout my journey, I have worked with brands across multiple industries, including fashion, real estate, healthcare, hospitality, and travel. My experience includes managing social media accounts, developing content strategies, executing paid advertising campaigns, and improving online engagement through data-driven optimization.
I have worked with brands like Brown Munday, Nurify Skin (UK), Tira Travel (Singapore), and Al Zahra Real Estate, delivering campaigns that improved audience engagement, increased brand visibility, and strengthened digital presence.
Focused on quality leads and cost-efficiency over vanity impressions — built for budgets that need every rupee to work.
See it in action →Helping D2C and fashion brands shape a voice and visual identity that actually holds up across every platform.
See it in action →What I Do
From day-to-day content to full-funnel strategy — here's how I help brands show up and convert.
Content pillars, posting cadence, and platform-specific voice built around who's actually buying.
Targeted campaigns built for lead quality and cost-efficiency, not just impressions.
ChatGPT and Canva AI woven into the workflow to move faster without losing a human editorial hand.
Store upkeep, product uploads, and content calendars for fashion and D2C brands selling direct.
Turning a trust-based, offline industry into a credible, lead-generating online presence.
From first inquiry to closed sale — building funnels (often WhatsApp-first) that convert on lean budgets.
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Brands Managed
A mix of hands-on execution and strategy, across the channels that matter most for the brands I've worked with.
Here are some of my most successful social media campaigns that delivered exceptional results for my clients.
Increased social media engagement by 30% and reach by 25% within 3 months using AI-powered content strategies and optimization across 5 client accounts.
Led team managing all digital platforms, increased lead generation by 20% through targeted campaigns and performance tracking across 5 platforms.
Built digital presence for 5+ small businesses, achieved 154K views in 28 days, and helped close direct sales through WhatsApp funnels.
Freelance Client · 2023 – 2024
Managed end-to-end social media campaigns for the clothing brand — developing content strategies and campaign concepts, directing content creation and ad creative production, and planning influencer marketing campaigns.
Freelance Client · 2026 – Ongoing
Manage daily social media presence and brand communication, oversee Shopify store operations including product uploads and descriptions, and plan content calendars for product-focused campaigns that grow visibility and engagement.
A project of Al-Zahra Groups, The Catalyst Labs is my agency helping Pakistani fashion and D2C e-commerce brands grow through Shopify management, content strategy, and performance marketing. Here are some of the brands I work with.
A Pakistani women's clothing brand blending traditional embroidery with modern silhouettes across lawn, pret, and festive collections.
A luxury pret label offering elegant, premium-fabric womenswear designed for everyday sophistication and special occasions.
A luxury designer clothing label for young, fashion-forward women, known for richly embroidered cotton, chiffon, and organza sets.
A Faisalabad-based women's clothing store offering curated luxury lawn, karandi, khaddar, and silk collections with wholesale options.
A luxury handwork brand specializing in premium unstitched silk, chiffon, and organza pieces with intricate embroidery.
Credentials
My professional certifications and educational background that validate my expertise in digital marketing.
Certified in Google Ads management, optimization, and campaign strategies for maximum ROI.
Specialized in Facebook and Instagram advertising with proven track record of successful campaigns.
University of Agriculture Faisalabad - Currently in 5th Semester (2022-Present)
Questions
A few things people usually ask before we start working together — if yours isn't here, just reach out.
Fashion and D2C e-commerce, real estate, skincare and grooming, and travel — across Pakistan, the UK, and Singapore. Different industries, same core: audience-first content and consistent execution.
ChatGPT and Canva AI speed up ideation, drafting, and visual production — but every post is edited and approved with a human eye for brand voice. AI saves time; it doesn't replace judgment.
Yes — I plan organic content and paid campaigns as one system so ad creative and everyday posts reinforce each other instead of competing for attention.
Yes. A lot of my freelance work has been building digital presence from zero on lean budgets, using WhatsApp-first funnels and organic growth before layering in paid spend.
Have a project in mind? I'd love to hear about it. Let's discuss how we can bring your ideas to life.
Based In
Faisalabad, Pakistan
Call Directly
+92 304 785 9824
Mail Directly
mohid.subhan3582@gmail.com
Reach Out
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